Creative Design – Discovering Business Success
Our client requests anonymity, therefore the business in this text is referred to as “Creative Design”, and its business partners are referred to as “the owners”.
When the owners started their creative business, little did they know they would become one of the largest creative event providers in Australia, featuring the work of independent designers from all over country.
“We wanted to create a social atmosphere that fostered creativity, community and supported others. We had no idea how to run an event, we just learnt along the way.”
Success did not come easily for Creative Design. As most creative entrepreneurs understand, it takes a lot of imagination, a unique business model, and a clever marketing technique, to stand out from the competition. Afterall, creatives are driven by their passion. Long lasting branding and recognition takes time.
Eventually, after years of trial, and learning to focus on what worked for the business, Creative Design began to flourish and expand. At this point the owners knew they would need to move on from their part time jobs and focus full time on their project. With the increase in popularity came increasing demands including logistics and expenses, and with little money to invest, the owners knew they needed professional help.
“The biggest challenge with our business when we started was that we are creatives first and foremost, so we lacked the business, strategy and finance skills we needed, and that’s where we needed the most guidance.”